Seventh Generation offers a 100% unbleached recycled paper bath tissue with a soft feel. It's made with a minimum of 80% post-consumer content. We keep our paper products simple by never adding any dyes, fragrances or inks during the paper making process. It's a hypoallergenic and septic-safe solution that helps reduce your environmental impact. Our recycled paper toilet paper saves energy, water and trees without compromising a soft, comfortable feel. Did you know? When you buy recycled, your choice has a meaningful and lasting impact on the environment. You're "closing the loop" by taking an active part in the continued cycle of fiber use. You are saving trees, energy and water. *compared to the total square footage of a regular roll 150ct 4” x 3.9” sheet.